Author Archives:
Great choices lead to great design!
Today more than ever customers are demanding more choices. The internet has opened up a whole new arena for customers to explore options that can be used to furnish and decorate their homes. HGTV has given customers yet another venue to observe style trends without having to leave their home. Gone are the days when [...]
Now is the Best Time to Buy Wool Carpet
Reasons to buy wool carpet
Successful business depends on communication.
Take whatever time necessary to communicate both with the customer as well as everyone involved in the sale
Why professional carpet installation is so important and what it takes to install carpet properly!
Last month I talked about the selection and purchase of carpet. In this article I want to address some of the reasons that it is imperative that carpet be installed by a professional carpet installer and why it is not a do it yourself project. First and foremost professional carpet installation requires the use of [...]
What’s involved in the selection, purchase and installation of carpet?
It is important to realize that the average person purchases flooring once every seven or so years. Given that statistic and how fast technology is changing the world we live in it is no surprise that most people are relatively clueless when purchasing carpeting for their home or office. First and foremost the most important [...]
Why The Home Furnishing Industry Is Suffering!
We are all aware that our country has issues with the debt ceiling. Here in the State of Illinois we cannot pay our bills. Our legislature continues to show no direction with the Democrats blaming the Republicans and vice versa. Unfortunately, I would suggest that in business we make most of our own problems. In [...]
The Truth About Maintaining Wood Floors
Today, more than ever, wood floors seem to be more popular. Most homeowners consider wood floors to be a long term investment that enhances the value of their home. The fact is that wood floors require special maintenance – especially in climates like Chicago. When selling or buying a wood floor it is imperative that [...]
Purchasing carpet over the internet vs. a reputable local retailer … buyer beware!
People shop the internet for carpet and other flooring products. For purposes of this discussion I am going to limit my thoughts to purchasing carpet over the internet. One needs to first understand everything that will ensure a carpet installation goes smoothly. When the customer has selected their carpet style and color, only then does [...]
THE CUSTOMER IS NOT ALWAYS RIGHT
I might be committing retail suicide but at some point you need to fire your customers. Bottom line is that no business today can afford to keep unprofitable customers. No business today can afford to keep customers that abuse good employees and push you past your limits. The sad reality is that dealing with customers [...]
To Lend or Not to Lend
“There is concern about customers taking our sample and then shop around for the best price. What is your take and your store’s policy on sampling?”