Tag Archives: Flooring
Great choices lead to great design!
Today more than ever customers are demanding more choices. The internet has opened up a whole new arena for customers to explore options that can be used to furnish and decorate their homes. HGTV has given customers yet another venue to observe style trends without having to leave their home. Gone are the days when [...]
Why The Home Furnishing Industry Is Suffering!
We are all aware that our country has issues with the debt ceiling. Here in the State of Illinois we cannot pay our bills. Our legislature continues to show no direction with the Democrats blaming the Republicans and vice versa. Unfortunately, I would suggest that in business we make most of our own problems. In [...]
The Truth About Maintaining Wood Floors
Today, more than ever, wood floors seem to be more popular. Most homeowners consider wood floors to be a long term investment that enhances the value of their home. The fact is that wood floors require special maintenance – especially in climates like Chicago. When selling or buying a wood floor it is imperative that [...]
Focus on the Goal!
The world is changing at a faster pace than ever before. The price of oil continues to rise. There is political and civil unrest in many parts of the world. China is consuming natural resources at an ever growing rate to support their economic expansion. Banks are slow to lend money and interest rates for [...]
Solving a Customer’s Problems
That’s how I define selling. As I understand it when a customer enters my store, he or she is there for a reason. We are not located in a shopping center and in fact are a destination store that faces a very busy expressway. With the exception of automobile dealers, there is really no other [...]
The Great Wood Debate – China vs. United States Round One
On December 3, 2010 the United States International Trade Commission determined that there is a reasonable indication that the wood flooring industry in the United States is being materially injured by reason of imports of engineered wood flooring from China that are subsidized by the Chinese government and sold in the United States at less [...]
To Tell the Truth
I may be a minority of one, but when things are difficult I believe it is more important than ever to go back to the basics. In my opinion, the most basic business practice is to always tell the truth. With everything going on today, everyone is bombarded with all kinds of messages designed to [...]
Plans for Success in 2011 in the Home Remodeling category
What will separate the successful companies from the ones that don’t live to see next year? The world is truly flat. Today more than ever no matter what size your business is, it is mandatory that you understand how to source products in the most efficient way from quality suppliers. Any retailer is only as [...]
Shopping locally versus the internet or national chains
What makes Lewis Floor & Home different? Why should you purchase from a locally owned brick and mortar retailer as opposed to either a national chain or over the internet? First and foremost as a local retailer I understand better than any national chain what my customer is looking for; whether it is carpet, wood, [...]
More thoughts about the claims on things being “FREE”
More about free. In the fine print it is common to find that free does not include haul away of existing flooring. Of course, free installation requires purchase of carpet and pad which certainly will not be free. Additional charges may apply as free does not include customization, installation of steps or any other option [...]